CPM – Cost Per Mille Advertising Definition

CPM – Cost Per Mille or also known as CPT – Cost Per Thousand Impressions is online advertising ad model when cost is calculated by impression.

Advertisers pay the publisher (typically a website owner) when the ad is shown. Cost Per Mille or CPT means per thousand impressions, or loads of an advertisement.

However, some impressions may not be counted, such as a reload or internal user action.
cost per mille advertising definition

For example, A $100 CPM means the advertiser paid $100 per every 1,000 times his ads appears on a website.

If you have 700 regular unique visitors generates about 1000 impressions a day on your site, these people are not likely to click on CPC ads, so I’d say CPM ads are probably a better way out.

Here’s few of the top paying CPM (Cost Per Mille) ad network alternatives that I’ve come to know, used or heard before:

More information:


Top Paying CPM Ad Network Alternatives
ValueClick Media
Technorati Media
Tribal Fusion
CPX Interactive
Vibrant Media
Bardzo Media
Casale Media
RealTech Network
AOL Advertising

CPM – Cost Per Mille Advertising Definition 4.00/5 4 votes





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  • aivil says:

    I have heard a lot about many terms being used in advertising for generating revenue. But CPM is the most popular of them all, but used by premium quality networks.
    So i would advise to only join the network which is well established and reputed, after all it’s about your hard earned money and don’t let go it in random direction.

  • Michel says:

    Thank for the definitions. It clarifies a lot for me

  • Ravi says:


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